About the Quest for Kindness

The Quest for Kindness is a month-long, online event that encourages you to make kind-nections in your community, at home, with the environment, and more, in support of people living with dementia in your community.

From January 1 to 29, we're challenging you to make 30 kind-nections by completing a series of acts of kindness all while raising funds to support crucial Alzheimer Society programs and services those impacted by dementia rely on. Our fundraising goal? 1 MILLION DOLLARS.

Your activities will range from ones you can complete at home, within your community, or with your friends and family. You will be able to choose which acts of kindness you’d like to do and when to do them throughout the month—no pressure! The best part? Every time you complete an act of kindness, it will appear on our Kind-nections Map and you will help your community light up with kindness in support of people living with dementia.

Why kindness?

Because people living with dementia feel alone, out of touch with their community, and isolated. Especially now, it’s more important than ever to fight the stigma that surrounds Alzheimer's disease and dementia by creating a more welcoming, accepting, and understanding community.

There are over 500,000 people living with some form of dementia across Canada, and over the past couple of years, dementia or Alzheimer's disease were listed on the death certificate of 42% of women and 33% of men in COVID-involved deaths across Canada. It’s so important for us to act now and be kind and help raise crucial funds to support the education, counselling, and social recreation programs people living with dementia rely on.

Once registered, participants can sign into their Kindness Centre and access the Kind-nections Checklist. The checklist is filled with fun and exciting acts of kindness to complete in your community!

Once you’ve completed an act of kindness and made a kind-nection, click the ‘heart’ symbol to check it off the list and have it added to your total. If you complete an act of kindness and make a kind-nection that isn’t listed, you can use the (+) or (-) buttons to add it.

We challenge you to make one kind-nection a day, although you’re welcome to complete as many as you like!

Please go to the “Login” page and enter your email address, that you registered with, in the “FORGOT YOUR USERNAME OR PASSWORD” field.

It’s the kind thing to do!

Right now, your fundraising dollars help fund crucial programs and services that Canadians living with dementia and their care partners depend on. Every dollar counts.

Fundraising for a cause personal to you is selfless and kind act. There is no minimum amount that you need to fundraise. However, our goal, through the fundraising efforts of our participants, is to help fund vital programs and services offered by the Alzheimer Society.

We are confident that each participant can raise a minimum of $100. We recommend you set up a goal that is personal to you and that you feel is attainable.

Tax receipts will be automatically issued for online donation amounts of $20 and over. All other tax receipts will be issued upon request. To receive a tax receipt, the donor’s name and address must be complete and legible.

All fundraising efforts of our participants will help fund vital programs and services offered by the Alzheimer Society that people living with dementia and their care providers depend on most.

You can! Teamwork makes the dream work after all. Having a team is a great way to exceed your fundraising goal together! You can register a team here.

Yes! The more, the merrier. You are welcome to join an already existing team. By joining a team, you can help reach or surpass a fundraising goal together!

You can reach out to us at

Thank you to our sponsors